Trend Forecasting : This project aims to investigate how major events (Technical, Social, Political and Emotional) affect Fashion trends. 

Purpose : Market analysis, Understanding consumer perspectives in an uncertain environment, Analysing the change in consumer behaviour affected by major events.

Summary of this project : Covid-19 was the major event investigated and how it led to Physical disconnection at the same time Emotional connection among people through social media. This project studies the negative impact of social media on consumer mindsets leading to "Perceptual Distortion" and how these distortions impact consumer's Fashion choices.   

Work in progress...